a little about Anthropologie
I went in store to see what attracted shoppers to Anthropologie and what the store envoked in them.
What I noticed
was the store was set up to make shoppers stay awhile. There were several types of items and clothing categories however their occasion and party wear weren't as prominent like their site.
Misty was my ideal shopper at Anthropologie. She is an affluent woman who is dissatisfied with the limited selection of retro clothing.